Would having multiple domains promote my site's standing on search engines?

March 12, 2008 on 7:02 am | By advertising | In search engine |

I have a small business site that deals with design, that has only the company's name in the domain name.

A business colleague suggested that I go and purchase a bunch of domains that has to do with my industry. For example, I should purchase "BestDesignNYC.com" and "YourGraphicDesignerNY.com" and the likes. I should point these domains to my primary business site with domain forwarding.

He said having these domains would make my business rank higher in Google searches.

Does that actually work??

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3 Comments

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  1. If they're already established domain names with ranking or value, sure - they'll help for a while.

    But - it won't necessarily cause your site to rank higher, it'll cause your site to become more relevant for the website that you're forwarding to yours.

    For instance, if you have a website webdesignnyc.com and you forward manhattanwebdesigns.com - even if you don't have the word "manhattan" anywhere on your site, you potentially could start getting traffic for somebody looking for manhattan web design.

    And, you can't discount the links that are pointing at that forwarded domain, either. So yea, it could help & it does work. This isn't speculation - I've done it & I do it still.

    However, you would obviously not want to point a non-relevant website at yours, like kittenlittertraining.com, cuz that just doesn't make any sense.

    Now, if you're talking about brand new domain names - I can't see how they would do you any good.

    You can find deleted domains here:

    http://justdropped.com/

    It's free, but you have to register. You can find some gems using that service.

    Comment by Rob F — March 12, 2008 #

  2. No, The IP address of your computer will not change only the webaddress and the search engines will know.

    Comment by Toygun — March 12, 2008 #

  3. I believe it may!

    Comment by Kennedy S — March 12, 2008 #

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