What should a magazine/tv channel etc. do to get people advertising there?

March 27, 2008 on 8:14 am | By advertising | In advertising |

How should a magazine change its content or a tv channel alter its programmes if noone's interested in promoting their products and services through it?

We're gonna discuss this in my class pretty soon and I have no idea what I'll talk about. Everyone will have to say something.

I need a 5-7 min speech or something. Can you help me, please?

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2 Comments

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  1. First, the magazine should know the direction where it wants to head. It's called Branding. You have to know the kind of things that you discuss/cover in your magazine that makes it different from others.
    Example: GQ is for fashionable males. Everything about GQ is about male, boosting their egos, making them a little bit civilized, and forcing them to eat these and that to make them cool.

    After knowing the brand that you want to make, you have to know your target market quite well. Know their attitudes and trends. Be aware of their demands, and wants.

    GQ particularly is for trendy/fashionable men. They don't focus on sexy ladies because thats not how their target market thinks. That's not the demand of the market that they want to tap. They don't even talk about guns because there's a different target for that.

    .. So, if a magazine doesn't sell well, or the branding is not good; it well not get good advertisements.

    The best thing to do is to re-image the magazine. re-launch it, and input some trends on it. Maybe the lay-out is a bit boring, so do something about it.

    Have interesting articles, and features.

    and ask the marketing team to work well in PR, Promotions, and strategic planning.

    Comment by Nico forever soar — March 27, 2008 #

  2. Many magazines are folding their print version and going Internet only. As for what they should really be doing is changing their tactics - they need to do something remarkable…i.e. get some press doing something that people will talk about, maybe something that doesn't even relate to the magazine. Make people notice them again.

    Or niche down to serve a specific group of people where the other magazines can't compete. Then target businesses that cater to that niche hobby, past time or market. Practically give the magazine away for free while selling a related information product like a CD or DVD. Or reverse that and give away a instructional CD or DVD that is sponsored by that magazine.

    As for TV…ditch broadcast and concentrate on making video for the web via YouTube and several of the other highly trafficed video sites. Tie the content back into a view centric blog discussion that entices people give their permission to receive email that or RSS feeds from the blog where they can put the advertisers with sponsored content.

    A great example for TV would be the You Suck At Photoshop videos - they are funny and could be turned into huge advertising sources for niche products related to photoshop, photo printing shops, and photographic imaging equipment.

    The new montra should be entertain me, get my permission to talk to me more, then show me (don't sell me) products that I might be interested in. Get an entertaining personailty to tell me why the product being shown is such a great value, by telling a story about it.

    Go read or listen to anything by Seth Godin. Start with Permission Marketing and then go on to Purple Cow and Free Prize Inside. Finally read his latest Meatball Sundae.

    There I did your homework for you - :-)

    Comment by errssguy — March 27, 2008 #

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