MARKETING and advertising a remodeling - construction type biz?

May 31, 2008 on 7:26 am | By advertising | In advertising |

hey everyone a friends dad asked me to help him market his remodeling biz, im kinda lost on the subject, really just doing it for free to help him out, so far ive come up with wrapping his van w his website cuz its plain white right now, and yardsigns to put while working at some location, i just made a bunch of business cards id like to give to places like hi end lighting shops, and id really like to be able to target my audience a little better, thing is i dont really know a whole lot about this, does anyone have any ideas to how to target folks a little better or ideas on advertising a business like this? remember flyers are out of the question and i doubt lowes would let him (its like the only place to target ppl remodeling their homes that i know) thanks for helping out!

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2 Comments

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  1. Run an ad in your local Newspaper. Word of mouth is the best way to get customers. Talk to neighbors, around homes your friend has worked on, Give out Lots of business cards. You seem to be on the right track.

    Comment by Granny — May 31, 2008 #

  2. Check out local websites and see if you can advertise on there.

    Get him a website where potential customers can see before and after pictures of the work he has done and contact him.

    Investigate home shows. ALOT of homebuyers and those wanting to remodel will attend these shows. Get a booth and start promoting.

    Word of mouth advertising. Do a job and do it well. Have him mention the type of work he does and tell the homeowner to pass the word on.

    Grocery store bulletin board can be used as well.

    Some areas have monthly local magazines involved with home decor, home remodeling, kitchen and bath, etc. Advertise there.

    Good luck!

    Comment by emmymn — May 31, 2008 #

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