”Dell” direct and indirect marketing channels?

August 30, 2008 on 7:35 am | By advertising | In marketing |

How does Dell use ”direct marketing channels and indirect marketing channels?”

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2 Comments

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  1. Direct Mass Media Best Buy etc,,,
    Indirect through another entity such as a school

    Comment by CHAR L — August 30, 2008 #

  2. direct marketing means selling directly to the consumer, not via retail channels. Dell’s business model is highly focused on direct marketing-most of their business is direct sales through their website.

    Indirect marketing is not anything that is not direct-i don’t think it is the term you are looking for. Dell’s secondary marketing strategy is the standard retail model-mfg to retail to consumer and they only recently adopted that. they go through select retailers only.

    Comment by wisdominknowledge — August 30, 2008 #

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