As a marketing manager, how could you contribute to an organization's quality management program?

June 3, 2009 on 8:09 am | By advertising | In marketing |

I need help with my homework. Thanks so much!

Related posts:

  1. project management and marketing?
  2. mechanical engineering, doin MBA. what is better option for me, project manager or marketing manager?
  3. What does a marketing manager and a human resources manager do?
  4. How To Become A Marketing Manager for a large company?
  5. what should I choose product manager or marketing manager for a career?

1 Comment

RSS feed for comments on this post. TrackBack URI

  1. Marketing managers contribution to an organizations quality management program could be determined by his marketing strategy, the way he contributes to the sales of the organization and the way he retains current customers.

    Consider there are 3 managers in your organization a b & c.
    a believes in strategy of attracting more & new customers to the business.
    b concentrates on maintaining the current customers who are faithful to your brand.
    c concentrates on both.

    By generating new customers you can widen your market but you cant rely on those customers, they may go for other products when they come to know that the service you provide for new customers are not prevalent for your current customers this may discourage the new as well as your old customer.
    Same way if you depend to much on your current customers you may not be able to widen your market.
    A manager who concentrates on both is the best 1 in respect of quantitative as well as qualitative aspects…

    Comment by smiga — June 3, 2009 #

Leave a comment

Copyright © Search and Search, Discussion of Advertising and Marketing