What is the difference between american and european approaches to marketing in terms of sales strategy?

January 3, 2010 on 7:42 am | By advertising | In marketing |

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  1. American strategy:
    A Five-Step Approach to Creating a Marketing Strategy

    Simply put, customers are no longer a given—just because you make it, doesn’t mean anyone will buy it. In order to continue to thrive, companies must acquire and keep customers.
    Because it is the only business function that deals directly with customers, marketing and sales has become an area of increasing focus for companies of all sizes. How should companies approach the process of marketing products and services? The process of marketing occurs in five steps:

    •Step 1: Understanding the market climate and marketing strengths and weaknesses
    •Step 2: Developing a marketing strategy
    •Step 3: Building a marketing plan
    •Step 4: Implementing the plan
    •Step 5: Monitoring the success of the plan
    Though this five-step-process may appear straightforward, many companies demonstrate a great deal of confusion about developing a marketing strategy.

    European Strategy:
    When the first European business partners (wholesalers, distributors, resellers etc.) have signed up and have started to stock and resell your products, it is important to further stimulate sales. With the initial market coverage and exposure which is the result of the first phase, the demand for your product increases. New business partners shall present themselves or shall be contacted by us. Securing the business and growing the number of items sold is key in this phase. While controlling and managing the established distribution and sales channels, new possibilities, options or relationships shall be presented to you for your consideration.

    You may expect:

    •additional business partners to be presented

    •new contracts to be negotiated and signed

    •extra exposure and awareness

    •new markets and outlets to be served

    •increased sales and repeat orders

    •joint visits to your new resellers

    •marketing feedback

    •24/7 representation of your European interests

    If you feel comfortable about the European revenues at this point you may consider opening your European sales office. It would complete our mission and we gladly transfer our contacts to you.

    Apart from all the above get a practical knowledge on both by implementing these ideas

    Comment by gurusmith — January 3, 2010 #

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