Following are the various message execution styles that are being used in the advertising campaigns:?

February 22, 2010 on 7:58 am | By advertising | In advertising |

Following are the various message execution styles that are being used in the advertising campaigns:

· Slice of life

· Lifestyle

· Fantasy

· Mood or image

· Musical

· Technical expertise

· Scientific evidence

· Testimonial evidence or endorsement

Being the marketing manager of the soap manufacturing concern, which one of the above message execution styles will you select for your advertising campaign? Explain with logical reasons

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7 Comments

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  1. I will like to use Testimonial evidence or endorsement as message execution style. Because Testimonial evidence or endorsement style features a highly believable or likable source endorsing the product.
    Definition of Testimonial evidence or endorsement
    1.A statement in support of a particular truth, fact, or claim.
    2.A written affirmation of another’s character or worth; a personal recommendation.
    3.Something given in appreciation of a person’s service or achievement; a tribute.
    So I think on this customers will believe more.

    Comment by Muskan — February 22, 2010 #

  2. being a marketing manager i will like to introduce musical execution style for my advertising compaign.

    Comment by vicky — February 22, 2010 #

  3. i am focusing on mood or image style to execute the massage, because i think it more efficient way to enhance the product.
    1. this style espcialy based on beauty as well gove the massege of love.
    2. this also explane the sincerity of the company.
    3. beautiful manner is used to make and show the people beautiful.
    so peole try to use it in a perfect manner.
    only dedicated to tahira.
    farhadali58@yahoo.com

    Comment by M Abrar-Ul-Haq — February 22, 2010 #

  4. lifestyle:
    Lifestyle brands are more than just a combination of price, performance and features, they’re platforms for self expression. This aims to provide marketers with news, insights and tools for creating and building lifestyle brands. It focuses on the categories we know best: action sports, clothing, mixed martial arts, soccer, video games, and music, but will occasionally venture into other territory.

    Comment by ahsan — February 22, 2010 #

  5. Following is answer taken from http://www.vfreaky.tk as provided by sim. You can view it in student corner of http://www.vfreaky.tk.

    Quote;
    Hey, well though, im not an MBA student but going through the document provided by zeebee, I am of this view, obviously; you need not see eye to eye with my view.

    If I were the marketing manager of the soap manufacturing company I would select the combination of lifestyle, mode or image and scientific evidence. This combination, to me, would be a perfect combination due to the following reasons:
    1- I would try to exploit the fact that I can associate my product, detergent or beauty soap, with the emotions and feelings of people as any stain on clothes or blemish on face naturally arises human feelings and knowing this,i can use this feeling to attract attention for my product i.e soap.

    2- I will relate scientific reasons to illustrate my point that how my product is going to help in the given scenario. In case of detergent i can say enzymes in my soap are such that they can easily and effectively remove stains and similarly I can say how much my product is scientifically rich in protecting skin and enhancing it’s glow.

    3- And finally, i would try to wield the influence of lifestyle execution.

    Hopefully, my view is not that bad either, is not it so, zeebee?

    Comment by Amina — February 22, 2010 #

  6. I would like to use the combination of scientific evidence with lifestyle. Following are my reasons:-
    a. First of all I would like to give the reasons for pimples etc on skin and prove it with scientific evidence i.e is due to deficiency of such chemicals/vitamins in the skin and how my beauty soap takes care of this deficiency.
    b. Or if it is a detergent then stains removing is easy with such chemical and it is not harmful to skin and my detergent possesses it very much.
    c. Secondly I would like to give the lifestyle of a daily consumer and will give some respite in price as well.
    d. Thirdly I will show some of the evidences of its usage in different families.

    Comment by IMRAN — February 22, 2010 #

  7. Scientific evidence:

    Scientific evidence is a witness qualified as an expert by knowledge, skill, experience, training, or education" may testify and offer opinions in court if "scientific, technical, or other specialized knowledge will assist the Trier of fact to understand the evidence or to determine a fact in issue.

    Logical Reason:

    In this era therefore the time of science and technology people want the logical reason about every thing. If a manager can prove by using the scientific evidence that his company’s product is effective and harmless for the people then customer’s reliability increase on the product and they trying to buy it

    Comment by Khuram Butt — February 22, 2010 #

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